Lahore Footwear Brand

A Lahore-based footwear brand selling through Shopify, looking to build a dependable paid acquisition engine on Meta. The brand had strong products and competitive pricing but lacked a structured ad system to scale profitably.

The brand was running ads sporadically with no clear funnel structure, inconsistent creative testing, and limited tracking. Ad spend was producing clicks but not translating into profitable, trackable sales.

• No structured campaign funnel (cold, retargeting, retention mixed together)
• Creative fatigue from reusing the same ad assets repeatedly
• Limited conversion tracking and unclear ROAS visibility
• No systematic product-positioning or offer strategy

We built a full-funnel Meta Ads system designed around clear stages: prospecting to new cold audiences, retargeting engaged visitors and cart abandoners, and retention to re-engage past buyers.

Creative testing was systematized — new ad variations launched weekly across static, carousel, and video formats to identify winning angles and prevent fatigue.

Product positioning was sharpened around comfort, durability, and value, with offers and ad copy tailored to each audience segment.

Shopify and Meta were tightly integrated for accurate conversion tracking, with dashboards built to monitor ROAS, CPA, and contribution margin in real time.

• Full-funnel structure: Prospecting → Retargeting → Retention
• Weekly creative testing across static, carousel, and video formats
• Product positioning around comfort, durability, and value
• Shopify + Meta conversion tracking with live ROAS dashboards
• Audience segmentation by engagement level and purchase intent

Advantage+ Shopping Campaigns carried the largest share of spend and delivered the strongest scaling results. Retargeting campaigns maintained high ROAS by converting warm traffic efficiently.

Prospecting campaigns on broad audiences with strong creative angles drove the volume of new purchasers, while retention campaigns brought repeat buyers back at low cost.

• Advantage+ Shopping: primary scaling engine, strongest ROAS
• Retargeting: highest efficiency on warm traffic
• Prospecting: volume driver for new customers
• Retention: low-cost repeat purchases from existing buyers

Over 90 days, the campaign generated PKR 11.46M in Meta-attributed sales with 1,200+ purchases and an average ROAS of 3.4x.

The structured funnel and creative system produced consistent weekly revenue, reducing dependence on sporadic boosts and giving the brand a predictable growth engine.

• PKR 11.46M in Meta-attributed sales
• 1,200+ purchases in 90 days
• 3.4x average ROAS across the funnel
• Consistent weekly revenue with reduced CPA

A structured full-funnel approach with systematic creative testing outperforms sporadic ad spending. Tying Shopify data back to Meta for real-time ROAS visibility was critical to scaling confidently.